X The site uses only technical cookies. Through the site are installed third-party cookies (technical and profiling). By closing the banner, the user accepts the use of all cookies. For more information, also with regard to deactivation, it is possible to consult the complete cookie policy.



In one of the books that I like most and that had a strong impact on me as manager, In search of excellence by Tom Peters and Robert Waterman, Tom Peters explains that the good manager must learn to manage paradoxes, apparently contrary and conflicting situations that may exist in the company. Peters explains that sometimes we have an unproductive employee, but we choose to handle him in a motivating way and this apparent paradox works. In the same way, even in a rigid organization (very important for success) it is still necessary to allow the existence of smugglers of value, people who by violating the rules create great value for the customer and the future of the organization. The book is beautiful and is always worth reading it again.

From the day I read that book, I learned to admire the leaders and managers who knew best how to manage and make these paradoxes coexist within their companies. It was from there that I eventually came to the conclusion that many of the principles that lead to business success are counter-intuitive.

I am writing this to you because today all leaders and entrepreneurs are once again called to live with one of these paradoxes. The economy will be affected and that's a certainty. As I have already explained several times, companies-except those that have benefited from this Coronavirus evolution: e-commerce, sanitization, pharmacies, etc.-must expect to survive from here to the end of the year, making 40% of turnover from May to August, 50% more or less in September and then, from there to December we are expected to return to normal. These are actually bad data and if someone had been convinced for a moment that things would have gone better, surely seeing how this government has managed the economy and it is still managing it, he will surely come to change his mind.

But this strong negativity must coexist, in my opinion, with a GREAT POSITIVITY of the leader. I understand that money, market shares are being lost and it is a difficult moment, but we will be able to overcome it only if we face it with a great positive emotional energy.

I am strongly negative for the country's economy. Instead, I am strongly positive for the opportunities. Which–to be honest-are not zoom, virtual courses (things that incidentally are sad for a traveler and a lover of people like me). We are reinventing the opportunities, giving GREAT value to relationships, demonstrating enthusiasm, helping others, finding new ways to grow.

The real challenge, ultimately, is not economic, but human: will you know how to live with the paradox or will you be overwhelmed by it?