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13/03/2020

Here is a note that we sent to Sequoia founders and CEOs today to provide guidance on how to ensure the health of their business while dealing with potential business consequences of the spreading effects of the coronavirus.


Dear Founders & CEOs,


Coronavirus is the black swan of 2020. Some of you (and some of us) have already been personally impacted by the virus. We know the stress you are under and are here to help. With lives at risk, we hope that conditions improve as quickly as possible. In the interim, we should brace ourselves for turbulence and have a prepared mindset for the scenarios that may play out.


All of you have been inundated by suggestions for precautions to take around COVID-19 to protect the health and welfare of you, your employees, and your families. Like many, we have studied the available information and would be happy to share our point of view — please let us know if that is of interest. This note is about something else: ensuring the health of your business while dealing with potential business consequences of the spreading effects of the virus.


Unfortunately, because of Sequoia’s presence in many regions around the world, we are gaining first-hand knowledge of coronavirus’ effects on global business. As with all crises, there are some businesses that stand to benefit. However, many companies in frontline countries are facing challenges as a result of the virus outbreak, including:
Drop in business activity. Some companies have seen their growth rates drop sharply between December and February. Several companies that were on track are now at risk of missing their Q1–2020 plans as the effects of the virus ripple wider.


Supply chain disruptions. The unprecedented lockdown in China is directly impacting global supply chains. Hardware, direct-to-consumer, and retailing companies may need to find alternative suppliers. Pure software companies are less exposed to supply chain disruptions, but remain at risk due to cascading economic effects.


Curtailment of travel and canceled meetings. Many companies have banned all “non-essential” travel and some have banned all international travel. While travel companies are directly impacted, all companies that depend on in-person meetings to conduct sales, business development, or partnership discussions are being affected.


It will take considerable time — perhaps several quarters — before we can be confident that the virus has been contained. It will take even longer for the global economy to recover its footing. Some of you may experience softening demand; some of you may face supply challenges. While The Fed and other central banks can cut interest rates, monetary policy may prove a blunt tool in alleviating the economic ramifications of a global health crisis.


We suggest you question every assumption about your business, including:
Cash runway. Do you really have as much runway as you think? Could you withstand a few poor quarters if the economy sputters? Have you made contingency plans? Where could you trim expenses without fundamentally hurting the business? Ask these questions now to avoid potentially painful future consequences.


Fundraising. Private financings could soften significantly, as happened in 2001 and 2009. What would you do if fundraising on attractive terms proves difficult in 2020 and 2021? Could you turn a challenging situation into an opportunity to set yourself up for enduring success? Many of the most iconic companies were forged and shaped during difficult times. We partnered with Cisco shortly after Black Monday in 1987. Google and PayPal soldiered through the aftermath of the dot-com bust. More recently, Airbnb, Square, and Stripe were founded in the midst of the Global Financial Crisis. Constraints focus the mind and provide fertile ground for creativity.


Sales forecasts. Even if you don’t see any direct or immediate exposure for your company, anticipate that your customers may revise their spending habits. Deals that seemed certain may not close. The key is to not be caught flat-footed.


Marketing. With softening sales, you might find that your customer lifetime values have declined, in turn suggesting the need to rein in customer acquisition spending to maintain consistent returns on marketing spending. With greater economic and fundraising uncertainty, you might even want to consider raising the bar on ROI for marketing spend.


Headcount. Given all of the above stress points on your finances, this might be a time to evaluate critically whether you can do more with less and raise productivity.


Capital spending. Until you have charted a course to financial independence, examine whether your capital spending plans are sensible in a more uncertain environment. Perhaps there is no reason to change plans and, for all you know, changing circumstances may even present opportunities to accelerate. But these are decisions that should be deliberate.


Having weathered every business downturn for nearly fifty years, we’ve learned an important lesson — nobody ever regrets making fast and decisive adjustments to changing circumstances. In downturns, revenue and cash levels always fall faster than expenses. In some ways, business mirrors biology. As Darwin surmised, those who survive “are not the strongest or the most intelligent, but the most adaptable to change.”


A distinctive feature of enduring companies is the way their leaders react to moments like these. Your employees are all aware of COVID-19 and are wondering how you will react and what it means for them. False optimism can easily lead you astray and prevent you from making contingency plans or taking bold action. Avoid this trap by being clinically realistic and acting decisively as circumstances change. Demonstrate the leadership your team needs during this stressful time.


Here is some perspective from our partner Alfred Lin, who lived through another black swan moment as an operating executive:


“I was serving as the COO/CFO of Zappos when I was summoned to Sequoia’s office for the infamous R.I.P. Good Times presentation in 2008, prior to the financial crisis. We didn’t know then, just like we don’t know now, how long or how sharp or shallow of a downturn we will face. What I can confirm is that the presentation made our team and our business stronger. Zappos emerged from the financial crisis ready to seize on opportunities after our competitors had been battered and bruised.”


Stay healthy, keep your company healthy, and put a dent in the world.

https://medium.com/sequoia-capital/coronavirus-the-black-swan-of-2020-7c72bdeb9753?fbclid=IwAR3u360opUDYKeQUQ0F6KmO-GI-8J8XuWKQuWfQsUPrIwfdinOTKKz_tWZw
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13/03/2020

I feel like I don’t have any more a company.


Yes, because almost 300 of my consultants in Italy are unable to go to client companies or organize training events. Of course, with smart working and with technological solutions we are working from home and we will probably close March with only 50% of the turnover less. All considered a discreet result but, in any case, a loss of several hundred thousand euros. And we are only at the beginning…



As the restrictive measures increased, I met virtually my partners and colleagues and we asked ourselves what to do, and even more now that the measures are going towards a total block of the activities. Doing smart working, webinars, put the seeds for the future, having a couple of weeks of vacation, writing books, etc. all useful things, but none of these things motivated or ignited us.



The only thing that motivated us was to MAKE ITALY START AGAIN, to help all Italian small and medium-sized enterprises to pass through this difficult period unscathed and to ensure that they were ready for the 6th of April (or when it will be). We not only liked this, but it motivated us a mess, each of us.



So we said to ourselves: to hell, let's forget about turnover, sales, cash flow and let's concentrate all 300 people on one thing: HELP SMALL MEDIUM-SIZED ENTERPRISES TO START UP, TO RESTART THE ECONOMY OF THIS COUNTRY.



And this is why, starting from Monday 16th of March, for three weeks we will put in practice the most massive free training and consultancy program ever carried out by an Italian company.



We will open a free Virtual School on our MBS - Mind Business School group where every day, for three weeks, we will have 3 live presentations by top entrepreneurs and experts in their sector, one at 2:30 p.m, one at 6:30 p.m. and one at 8:30 p.m. We have a schedule that will amaze you: from how to promote and do marketing, to building a successful personal brand, to managing banks, resilience, financial crisis management, making big sales, managing situations with the taxman, acquiring large customers, building an online sales project, delegate, etc., etc., etc. all talks held by some of our top experts. In a nutshell in 3 weeks, for free, we want to train as many entrepreneurs as possible at the highest levels so that, once the emergency is over, they are ready to start with great strength and thus recover the lost ground.



But it does not end here: OSM and its friendly companies: Partner D’Impresa (a network of accountants and labor consultants who do not limit themselves to doing F24 but are real partners of the entrepreneur) and the Association Imprenditore Non Sei Solo can count nearly 350 business consultants and top-level business coaches. Well we will put all these consultants to work for FREE, using smart working, to help all small and medium Italian companies that wish to fix any problematic situation they may have and prepare for a restart with a bang: every Italian entrepreneur can request a free coaching with an expert on:



- FINANCIAL MANAGEMENT: face the crisis or understand margins, costs or make a strategy to generate profits



- MARKETING: how to promote yourself, build a brand, generate leads and sales



- EMPLOYMENT CONSULTING: manage layoffs, contracts, suspension of work, have access to benefits



-ACCOUNTANT: management of relations with the tax authorities, margins, installments, etc.



- HUMAN RESOURCES MANAGEMENT: evaluate people, motivate people, choose, attract, train or manage collaborators



- BUSINESS PROJECT: analyze your business plan or build a new one. Our goal: 10,000 entrepreneurs who have successfully passed the crisis period and who have a great project (with marketing, collaborators, financial strategies, determination and motivation of the group) to make a huge sprint in the last three quarters of the year.



Even if today we are facing big problems, we want Italy to start again. And we will do it starting with the first live on March 16th at 2.30 pm. It will be my one-hour live broadcast in the MBS - Mind Business School group on Resilience and Recovery from Moments of Difficulty.



Any entrepreneur or business owner who wants to participate, should simply request the access to the private MBS group. It will not be possible to access it for company collaborators, but only for Entrepreneurs, General Managers or VAT holders.



Tomorrow we will publish the calendar of 54 interventions that we will hold in the next three weeks with speakers and timetables. A landing page will also be online by Monday to request one or even all six free coaching. In the meantime, if someone wants to apply immediately, just write immediately to info@osmanagement.it indicating the details of the company, contacts and what type of coaching is required.



Obviously in carrying out these coaching we will give priority to customers enrolled in our MBS School of Management (we are always their debtors), then to customers of OSM or its franchises and subsequently to all other companies. But there will be room for everyone.



We will not be stopped by anything and will take advantage of these next three weeks, where we normally invoice nearly 1 million, to help as many companies as possible to overcome this challenge. It doesn't matter if they are our customers or not. Not all damage comes to harm. See you on Monday at 2.30 pm in the MBS group. And remember that "If you follow the Rules of Success, any disaster that hits you will also bring with it the seed of a great opportunity that you will not understand at the moment but much later."



Our goal is to build a better Italy. And to do this we need entrepreneurs to survive.



Let's start!

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12/02/2020

Today I spent one day with 200 of managers of the best Bulgarian companies to discuss about people management and motivation. 

It was a very interesting day and had to know some really impressive people. 

The slides of my presentation are attached

My Bulgarian friends can also follow me on my bulgarian FB page https://www.facebook.com/PaoloRuggeriOsmBulgaria/ 

Paolo Ruggeri

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22/01/2020

Yesterday I have been in Chepelere at Amer Sports, one of the best ski manufacturing company in Europe and I have worked with the managers on the topic of People Management. 

The strategies I have advised: 

1) Learn to get out of the comfort zone
2) Categorize well your people: know where they stand at 
3) An umproductive employee is like a locked door: consider yourself the cause and do not blame 
4) Understand and use praise 
5) Involve people 
6) Care about them: they are human being and not just employees. 

The slides of my presentation are attached.

Paolo Ruggeri

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18/12/2019


Are you being the cause or the effect of your problems? This App offers you the right strategies that will allow you to create a strong and positive change in your personal life and in your professional activity! Identify the most common mistakes which have made you fail to achieve personal success and take the right actions in order to make your dreams come true! The key to success, to reach abundance and to become a champion in whatever activity you have chosen is in your hands! 

A special APP that allows you to train and improve wherever you are and whenever you want. See your prosperity increase, see the people around you begin to smile, to be happy and to win and regain something that previously no one has considered important: yourself!

Put your brain on your goals and change the way you see Business!

Just connect to your preferred store and download it.


For ANDROID click here: https://play.google.com/store/apps/details?id=com.dieffetech.osmestero


For IOS click here: https://apps.apple.com/it/app/business-class-osm/id1477463552

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16/12/2019

It is many years now I am invited for speeches, events and trainings in Bulgaria. Over the years I have trained many managers and entrepreneurs from the best companies in that country.



I have therefore decided to publish and manage a professional page in that language. Dedicated to all my Bulgarian friends, for all the love and support they have demonstrated over the years.


 


https://www.facebook.com/PaoloRuggeriOsmBulgaria/?__tn__=HH-R

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29/10/2019

There are people that, according to some situations, can cause us anger, frustration, anxiety, that can make us believe that it is impossible to achieve our goals.


But how can we defend ourselves from dangerous people that could be defined as "energy vampires"? How can we feel free from their oppressive presence in order to create an environment of peace in our life and to regain our vital enthusiasm?


Simple and fast to read, this book is a brief guide full of practical cases and concrete tips which will help you identify negative people, neutralize them, handle at best difficult people that you cannot avoid in order to feel free from stress and improve the quality of your life.


For orders click here: 

https://www.amazon.com/dp/8885430473/ref=cm_sw_r_cp_api_i_uW1TDb5JQHXMM
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29/10/2019

This book offers practical tips on how to stop merely existing, and how to achieve a highly satisfying life.


Paolo Ruggeri, a successful coach, explains the basic rules for personal and professional success. Understand how to go from a life that is "good enough" to one of abundance, and discover many interesting ideas for YOUR PERSONAL IMPROVEMENT.


The "good enough" culture is so deeply rooted in society that it has managed to steal something that has always belonged to us: our dreams. This book is not about making life more bearable, it's about living with abundance and building the life you've always dreamed of.


For orders click here: 

https://www.amazon.com/dp/8885430422/ref=cm_sw_r_cp_api_i_gX1TDb54TZDBC

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27/10/2019

Paolo Ruggeri is the author of several books dealing with company and people management. To get you started on your path to self-transformation, we have decided to translate in Spanish 7 of our most important materials:

1. The New Leaders, a Leadership Manual for the Third Millenium Manager: second edition, in Spanish.


2. The Ten Rules of Success, a short impactful book that will teach you the ten rules meant to revolutionize your ideas and relationships with others so as to achieve greater results. Translated in Spanish.


3. The Ethics of Excellence, a book on moral principles that make a difference not only in the personal life, but also at work. Now available in Spanish.


4. Learn How to Delegate in 1 Hour: delegation can be hard, but it can also free up a lot of time if you learn the rules of how to delegate effectively. Now the Spanish version.


5. Toxic People: learning to recognize the people who can make your life and work miserable. Translated in Spanish.


6. How to Make Your First Million Dollar: 13 strategies that will help managers and business owners to change the profitability of their business. Now the Spanish edition.


7. Time is not infinite: learning how to use your time in a better way so as to become more productive with less work! Translated in Spanish.



Find out how to make a difference in your company and in your life! To inquire about Paolo's books or to order them click here https://www.paoloruggeri.net/buy-paolo-ruggeri-books.asp

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27/10/2019

Our world is full of stories that have not been written yet, discoveries that have not been made and business ideas that have not been shared because motivated entrepreneurs, surrounded by negative collaborators have not been able to materialize their dreams.


It's time you learnt how to identify and how to deal with these negative people that can make our life and work miserable.


Toxic People, now available in Bulgarian!


For orders, click here: https://event.gg/13481/?fbclid=IwAR3IPNIxtHZu07Uce-t4wEGxbp4BqYAB6wniOgaMtJcI75l4LAle9zR19WY

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26/10/2019

Yesterday I delivered a special Leadership Training in Sofia. Many people attending. The seminar was divided in three steps: a) The steps to become a leader; b) Building a Group and c) Expanding one's area of influence.

The slides of the presentation are attached


Paolo Ruggeri



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18/10/2019

Today I have delivered a presentation in Sofia to a large group of managers regarding how to build a successful and prosperous company. 

As usual it was fun to exchange ideas with the local business owners. Bulgarian entrepreneurs are hard workers and responsibile managers. If they improve in people management they have got it made!

The slides of my presentation are attached. 

Paolo Ruggeri

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23/06/2019

Yesterday in Budapest, Hungary, I was a guest of Bul Med Hungary a company that sells devices for the beauty industry. 

I delivered a one day presentation on the eight strategies held in common by European companies that make a lot of profit. 

The slides of my presentation are attached. 

Next presentation in Budapest will be July 30th, 2019

Paolo Ruggeri

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11/05/2019

Today, in front of a group of 100 lawyers and accountants I delivered a presentation on how to build a successful professional service firm. 

The next presentation will be the Leadership Training on the 7th and 8th of June

The slides of the presentation are attached 

Paolo A Ruggeri 

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24/03/2019

To order your copy of HOW TO MAKE YOUR FIRST MILLION MANUAL, go to https://www.paoloruggeri.net/buy-paolo-ruggeri-books.asp 


Paolo Ruggeri
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15/03/2019

Yesterday in Sofia I delivered a presentation to a group of Eastern European managers and business owners of Small and Mid Size Entreprises. 

The slides of my presentation are attached 

Paolo Ruggeri 

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10/03/2019

This week I gave a presentation on Leadership and People Management to the Restaurant Managers of Graspa Group, a dynamic Miami restaurant company that manages some really successful brands in Florida: Spris Pizza, Salumeria 104, Segafredo Lincoln Road, Spuntino. 

As agreed, here is the link to the book The Ten Rules of Success that is the second book I would like everybody to read https://osminternational.com/wp-content/uploads/2018/03/THE-10-RULES-OF-SUCCESS.pdf 

The slides of my presentation are attached

Paolo Ruggeri 



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16/02/2019

Here are the slides for the presentation that I delivered yesterday in Bulgaria with a grup of incredible people from the beauty industry. 

As agreed within a couple of days you will get a letter with the book in english/romanian as well as the link for a personality assessment. 

Paolo Ruggeri

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06/12/2018

Today, in Dubai, I presented five strategies to build a successful and scalable business. 

I had a great audience, lots of fun as usual in Dubai. 

For whoever would like to continue studying, I suggest attending our next training in Dubai, the Growth Acceleration Training, on 20th and 21st January 2019. 

The slides of my presentation are attached 

Paolo Ruggeri 

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30/10/2018

Sunday I delivered a presentation to a group of Estethicians, Dermatologists and Clinic Managers from all over Bulgaria. 

I covered eight strategies that business owners or managers can follow to expand their practice: 

1. Get out of the comfort zone: in order to develop your business you need to accept at least a scary challenge. 
2. Set goals and do write your long term goals. This will give you enthusiasm and focus
3. First WHO, then WHAT 
4. The world is based on 2: find a conspirator
5. Develop an entrepreneurial strategy 
6. Improve your sales process 
7. Become better at Time Management 
8. Study, improve yourself. 

The slides to download are below. 

A big thanks to Venus Concept Bg for the invitation 

Paolo Ruggeri 



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