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When I read stories like the one following, I really think the USA are a great country, the greatest: 

Two Choices

At a fundraising dinner for a school that serves children with learning disabilities, the father of one of the students delivered a speech that would never be forgotten by all who attended. After extolling the school and its dedicated staff, he offered a question: 

‘When not interfered with by outside influences, everything nature does, is done with perfection. Yet my son, Shay, cannot learn things as other children do. He cannot understand things as other children do. Where is the natural order of things in my son?’ The audience was stilled by the query.

The father continued. ‘I believe that when a child like Shay, who was mentally and physically disabled comes into the world, an opportunity to realize true human nature presents itself, and it comes in the way other people treat that child.’

Then he told the following story:

Shay and I had walked past a park where some boys Shay knew were playing baseball. Shay asked, ‘Do you think they’ll let me play?’ I knew that most of the boys would not want someone like Shay on their team, but as a father I also understood that if my son were allowed to play, it would give him a much-needed sense of belonging and some confidence to be accepted by others in spite of his handicaps.

I approached one of the boys on the field and asked (not expecting much) if Shay could play. The boy looked around for guidance and said, ‘We’re losing by six runs and the game is in the eighth inning. I guess he can be on our team and we’ll try to put him in to bat in the ninth inning.’

Shay struggled over to the team’s bench and, with a broad smile, put on a team shirt. I watched with a small tear in my eye and warmth in my heart. The boys saw my joy at my son being accepted.

In the bottom of the eighth inning, Shay’s team scored a few runs but was still behind by three.

In the top of the ninth inning, Shay put on a glove and played in the right field. Even though no hits came his way, he was obviously ecstatic just to be in the game and on the field, grinning from ear to ear as I waved to him from the stands.

In the bottom of the ninth inning, Shay’s team scored again.

Now, with two outs and the bases loaded, the potential winning run was on base and Shay was scheduled to be next at bat.

At this juncture, do they let Shay bat and give away their chance to win the game?

Surprisingly, Shay was given the bat. Everyone knew that a hit was all but impossible because Shay didn’t even know how to hold the bat properly, much less connect with the ball.

However, as Shay stepped up to the plate, the pitcher, recognizing that the other team was putting winning aside for this moment in Shay’s life, moved in a few steps to lob the ball in softly so Shay could at least make contact.

The first pitch came and Shay swung clumsily and missed.

The pitcher again took a few steps forward to toss the ball softly towards Shay.

As the pitch came in, Shay swung at the ball and hit a slow ground ball right back to the pitcher.

The game would now be over.

The pitcher picked up the soft grounder and could have easily thrown the ball to the first baseman.

Shay would have been out and that would have been the end of the game.

Instead, the pitcher threw the ball right over the first baseman’s head, out of reach of all team mates.

Everyone from the stands and both teams started yelling, ‘Shay, run to first!
Run to first!’

Never in his life had Shay ever run that far, but he made it to first base.
He scampered down the baseline, wide-eyed and startled.

Everyone yelled, ‘Run to second, run to second!’ Catching his breath, Shay awkwardly ran towards second, gleaming and struggling to make it to the base.

By the time Shay rounded towards second base, the right fielder had the ball . the smallest guy on their team who now had his first chance to be the hero for his team.

He could have thrown the ball to the second-baseman for the tag, but he understood the pitcher’s intentions so he, too, intentionally threw the ball high and far over the third-baseman’s head.

Shay ran toward third base deliriously as the runners ahead of him circled the bases toward home.

All were screaming, ‘Shay, Shay, Shay, all the Way Shay!’

Shay reached third base because the opposing shortstop ran to help him by turning him in the direction of third base, and shouted, ‘Run to third! Shay, run to third!’

As Shay rounded third, the boys from both teams, and the spectators, were on their feet screaming, ‘Shay, run home! Run home!’

Shay ran to home, stepped on the plate, and was cheered as the hero who hit the grand slam and won the game for his team

‘That day’, said the father softly with tears now rolling down his face, ‘the boys from both teams helped bring a piece of true love and humanity into this world’.

Shay didn’t make it to another summer. He died that winter, having never forgotten being the hero and making me so happy, and coming home and seeing his Mother tearfully embrace her little hero of the day!

If you manage from the heart, the best people will follow you wherever you go and they'll never let you down.

Paolo Ruggeri


Together with some successful Italian and U.S. entrepreneurs we got a new company going:  Key2USA that helps European companies to start succesfully doing business in the United States. 

We have great salesmen and salespeople waiting for your products in the United States.

For more information write to info@paoloruggeri.it 

Paolo Ruggeri


I have spent the last 20 years of my life studying and researching the mechanics underlying the motivation of personnel and leaders and business owners who excelled in people management.

The product of this research was the book The New Leaders, a Leadership Manual for the 3rd Millenium Manager. The book is a collection of successful actions, best practices and useful insight into what engages people and increases their motivation and productivity. 

For more information about the book or to order a copy write to info@paoloruggeri.net 

Paolo Ruggeri


Today we finished to crosscheck the final copy of THE NEW LEADERS our handbook on leadership and management of personnel and we gave it to the presses. 

In a matter of weeks will be available in USA and UK. 

Paolo Ruggeri

I was re watching this video lately and, well, even if it is from late 2009, it is really current: 

Paolo Ruggeri


Here is a video of John Gerzema, author or Spend Shift, one of the best marketing book of 2010. In this short interview John explains how the customer has changed his spending habits after the great recession of 2009. 

Paolo Ruggeri

Today I held a presentation about leadership and people management to a great group of Bulgarian entrepreneurs in Varna. 

I was impressed as I had the chance to meet a lot of capable and motivated people. The town is beautiful and so is the scenery. I believe Bulgaria should do more marketing to let the world know about its beauty. 

The slides are attacched. 

I Thank George Naydenov for the invitation and the great organization. 

Paolo Ruggeri

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Here the italian public debt, courtesy of Istituto Bruno Leoni: 

In the italian private sector we have excellent entrepreuners and great hardworking human resources while in the public sector we have greek like politicians and public servants.

Paolo Ruggeri


Attacched you'll find the slides of the public speaking training for the Trend USA sales reps that I just delivered in Miramar (Florida). 

They have been two great days. I really enjoyed being here and know some really great people. 

Paolo Ruggeri

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Today I gave a presentation to the Miami corporate office of Granite Transformation USA. Last year GT has been the 40th most expanding company in the US. 

As usual, when you are dealing with a great company, you always deal with great people like the ones I met in Granite Transformation.

Attached are the slide of my presentation. 

Paolo Ruggeri

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I consider myself a great friend of the United States of America. I support and cherish the ideals of freedom contained in the Declaration of Independence. Over the years I also created a lot of business and a lot of money for american companies. I consider the USA my second home. 

Yet I am a supporter of Wikileaks. I support wikileaks because I believe governments, including the US government, must come clean and adopt transparency. 

Mr. Manning (the whistleblower who allegedly stole the confidential cables) IMO has not been a man of honour: he broke a sacred trust. He was a soldier. He shouldn't betray his group. 

The position of Julian Assange is different. I don't know the man, so I don't know if he is a good person or a bad person. I cannot tell. If he molested other women, it's not ok. 

However he is right in publishing the cables. Let the governments of the world be transparent. I am against confidentiality and secrecy by governments. If their dealings are ethical why should they keep it hidden?

The United States should know better. Don't prosecute Assange for publishing the cables.  

Paolo Ruggeri

Even though I am focused on the operations of my italian consulting companies, lately I have had more than one request from my Italian customers to deliver services to their United States subsidiaries. 

Therefore I am looking to buy a stake in a consulting company (human resource or management consulting, or sales or marketing consulting, or corporate training) located in the United States.

I offer: 

a) Cash for equity (up to 250k or even more, depending on the state of the company) 
b) Help and support (know how, motivation and experience gained in building consulting companies that sell in excess of 10 millions usd per year). 
c) European customers who have branches in the United States and are looking for consultants who know their operations.

Even if you still do not have a consulting company and are just planning a start up, inquire with me by filling out the form available at www.paoloruggeri.net/pagine.asp?idp=97

Paolo Ruggeri

Lately I've had a lot of business to keep up with in Italy. My companies are growing; good consulting services and hands on speakers with practical expertise are in demand these days, so I had to cut down on my international presentations. 

I reckon I'll be back up and travelling around (and posting new slides) after summer 2009. 

Paolo Ruggeri


The HT Beta Test is now online in english and spanish. By taking this test you can receive an assessment of your management skills: 



Paolo Ruggeri  


When are we going back to normal? When is the economic downturn going to end? 

I am afraid this is "the new normal" as far as business and economics are concerned. 

Time to re-invent all of our companies. Like Tom Peters says, "change is not an option, it's an opportunity we can't afford to miss". 

Paolo Ruggeri 


As part of a project to expand the operations of Mind Consulting in Eastern Europe, we are looking for partners in the countries of Romania, Bulgaria, Serbia and Ukraine.

We are looking for professionals who have a background or, even better, an already existing consulting operation in the field of human resource management, recrutiment and hiring of personnel, management consultancy for small and mid size entreprises.

Mind Consulting Italy (www.mindconsulting.it) is the leading italian human resource consulting company for small and mid size entreprises with 18 millions euro's annual turnover and over 180 consultants.

We shall establish partnership with qualified professionals which will include sharing of know-how, managing italian companies that have operations in eastern europe, and we'll integrate our recruitment business to cater to the needs of european customers.

If you have an existing consulting operation in one of the above countries, we might be able to establish a profitable, win-win, partnership.

For more information please fill out the form at http://www.paoloruggeri.net/pagine.asp?idp=97
Paolo Ruggeri


As stated elsewhere on the site, we've launched a project to make all of the successful materials and research of Mind Consulting, concerning leadership, employees motivation and personnel development, available in all the major languages.

Attached you'll find the french translation of the first chapter of the book The New Leaders. The chapter goes over goals and their importance for the process of leadership and employee motivation

Many thanks to Davide Baldi from Mind Consulting for helping with the translation. 

Paolo Ruggeri

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Lately I have run into several  managers and entrepreneurs of small and mid size entreprises who were cheating on their wife/husband. The common denominator amongst them: the company turnover was suffering and downtrending. 

The phenomena of the cheating manager who then performs poorly, caught my attention so much that I even wrote a book on the subject a few years ago (The Ethics of Excellence). 

If you want to manage a small and mid size company successfully, try to maintain a high degree of personal integrity and remember that, in the end, cheaters never win

If you have junior managers in your company who are cheating on their partner, beware: they'll cause you a great deal of trouble. 

This tip may seem unpopular but, believe me, it could save you a great deal of money. 

Paolo Ruggeri     


This is a presentation by Federico Coppola of Mind Consulting, regarding the 10 rules to succeed in business today. 

The presentation is in pptx.

Paolo Ruggeri

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1) Accept responsibility: start by viewing yourself as the cause of underperformance or your staff's lack of motivation. If you think that way, 92% of the times you’ll be correct. Leadership and motivation starts with you.

2) How are you on the emotional side? Are you energetic, enthusiastic, striving to reach great goals? Facts are: if you, yourself, are not enthusiastic or cheerful, then it's very unlikely that you'll be able to motivate anyone else. 

3) What is your goal? And is there something in it for the people who should be following you? What are the rewards (tangible and intangible) for them if you win?

4) Work on people's strengths and they’ll get stronger. If you work the other way around (concentrating on people's weaknesses), they will get weaker and weaker. In personnel management you get what you give. Study the "law of attraction" and apply it.

5) Be sincerely interested in your people. Do not treat them as employees, treat them as individuals. Be interested in them, their families, their kids, their aspirations. Remember: they are not employees, they are living beings like you.

6) Demonstrate competence.

7) Acknowledge results and good performance as much as you can.

8) Coach your people often. A real leader is someone who brings their followers to achieve results. It is not the other way around.

9) Maintain a high level of personal ethics. Maintain a high integrity, not only at work, but also at home.

10) Always be ahead of the crowd. The job of a leader is to create the future and not to be stuck in the past.

And remember: if you want things to change, if you want your people to be more productive and more engaged in the company, the first one who has got to change is you. 

Paolo Ruggeri

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