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VARNA, HOW TO BEAT THE DOWNTURN. PRESENTATION FOR I-PROFILE BULGARIA

28/01/2014

Today I have delivered a seminar to a group of 150 Bulgarian entrepreneurs in Varna and I described what European Small and Mid Size Entreprises do to beat the economic downturn: 

1) When sales go down, do not blame it on the crisis but first of all handle internal reasons
2) Realize that hard work has changed and you have to go out of your comfort zone to build value
3) Embrace marketing and have at least one person in the company who takes care of this very important activity. 
4) Look after the financial aspects and measure the cash flow every month. 
5) Surround yourself with excellent people: use tools to hire people who will make a difference. 
6) Write your goals and pursue an exciting plan for your company. 

The slides of the presentation are attached. 

If you want to buy my book on Leadership "The New Leaders" in bulgarian, it is available here on I-Tunes store: 

https://itunes.apple.com/bg/book/novite-lideri/id677947554?mt=11 

Thank you very much to JCI, I Profile Bulgaria and Unicredit for the invitation. 

Paolo Ruggeri 







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