28/03/2008

As the Best Western Spring Conference 2008 is approaching, I wanted to share last year slides with you about Sexy and Fit and the fundamentals of leadership. 

Duing this year's presentation (Barcelona, April 17th) I will cover change, leadership, motivation, and what it takes to involve a group of people in working toward a common goal.

Best Western is a great organization made up of excellent entrepreneurs and, most of all, of excellent people.

Paolo Ruggeri

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27/03/2008

I found this presentation by Isakson, author of Guerrilla Marketing, about the future (and the present, I'd say) of marketing. I had to cut the presentation in a few places because it was simply full of information. 

The presentation answers questions such as: 

1) How can I create Brand Fans? 
2) How can I create a Great Product? 

Paolo Ruggeri


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24/03/2008

In almost every industry today, the upper end of the market (luxury and high added value) and  the lower end of the market (low cost, budget, etc) are growing while all that falls in the middle is shrinking.  

Armani has demonstrated this concept once again by releasing the new "Armani Dolci line" on to the market: Chocolate Easter Eggs with the Armani Logo, selling at 425 USD apiece (and they have sold plenty...).

Remember: high end/low end or you're history. Which end of the market is your company competing for?

Paolo Ruggeri