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Yesterday in partnership with Osm Russia and Advance Krasnodar I delivered a Leadership Training in Krasnodar, Russia. 

I liked very much both Krasnodar and the business owners and managers who attended my presentation. 

I want to thank Valentina and all of the staff of Advance http://advanceme.ru/events/item/347-the-basic-leadership-coursenachalnyj-kurs-liderstva/ for the great Organization. 

The slides in Russian are attached 

Паоло Руджери 

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Yesterday night I have delivered a presentation to Portoguese Entrepreneurs and Managers on the subject of how to create value through people. The event was organized by OSM Portugal www.osmportugal.pt

Speaking in Portugal is always magic and often makes you dream because you interact with business owners from all over the world: Angola, Brazil, Mozambique.  

The next trainings in Lisbon as part of the Leadersity Training Program will be: 

Leadership Training 18 and 19 of May 
Public Speaking Training 22 and 23 of June 
The training program will also include 5 I-Profile Analysis for your key managers as well as three more special trainings: one on Sales and Persuasion, one on How to Understand People and the attendance to the MBS Millionaire All Star Program that will be delivered in Bologna (Italy) on September 20 and 21. 

The slides of my presentation are attached. 

Paolo Ruggeri 

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Yesterday nite I have been the guest speaker at the launch of OSM Croatia in Novigrad. 

We had business owners attending from Slovenia, Croatia and Italy. 

It has been a really pleasurable experience. 

Since we were guest of the Italian Community in Croatia, the slides are in Italian. Whoever would like to have the slides in english can request them at info@paoloruggeri.net 

Paolo Ruggeri

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The most valuable resource of the economy is people. This is why we believe that to generate value today, in any market, people come first. If you surround yourself with like-minded people who have the same vision, ideals, and ambitions as you, then ANYTHING is possible. The way to be the BEST in your business is to work with those people in order to change the world together. This is exactly what we want to do with you!

-We are looking for people that can contribute and share this idea of changing the world!


Hi Paolo, today a few extraordinary things happened and I wanted to share them with you.
Yesterday was a day from hell, and really the whole week just made me want to throw in the towel ... but today has been a simply crazy Friday.

This morning I was called by a friend whom I had asked to help S*** F***, and after talking to her for 20 minutes (and after opening my "toolbox" with all the tools I have acquired from your courses and from S***), I learned that I had helped her to lift the fog ... and it made me feel great.

Shortly after, I left home for an appointment in Lodi but I felt that I just had to go to the office first, something in my head told me to go there... and I found two of my collaborators were at their wits' end, completely destroyed.
For 15 minutes I hug them, cheer them up, tell them I’m so grateful to have such loyal people at my side, and they magically come back to life.

I left for Lodi to meet P*** S*** about the proposal we discussed when I saw him at MBS: I had a feeling we could do great things together. We met and it was fantastic (after he presented Z*** at MBS, I approached him to give him my business card).
I liked him very much, he's really a great person and I think the meeting went well: I’m sure something great will happen.

As I head home on the highway, I call a friend. I’m helping him find a way out of trouble with his demotivating parents and girlfriend (his life is going badly, he feels frustrated and thinks he’s worthless even though he’s really awesome) and he tells me that after reading your books (which I had given him) and after talking with him, he feels that the fog is finally lifting and is starting to understand what is going on around him more clearly.

In the early afternoon, one of S***’s salespeople calls me, one I have never met before ... someone doesn’t know anything about our meeting that very morning, and tells me that he wants to work together and tells me the same things that P*** S*** told me: crazy, incredible!!!! Neither he nor S*** had said a word to each other, yet on the same day with different paths they practically made the same proposal to me.

Around 18:00, I get a call from my accountant, whom I had just met a few days ago: his life has been destroyed by some serious events and he has lost his way, his faith, and sees a black future and no longer knows what to do.
After talking to me for half an hour, he decides he wants me to help: I immediately bought two of your books on Amazon (10 Rules of Success and Ethics of Excellence) and I had them express mailed so Monday he can start studying them right away, and I will start thinking about how I can introduce him to the path of growth that I have in mind for him with you.

Tonight, at 21:00, a friend called me (whom I had also introduced to OSM and who will be with me at MBS on February 23) to tell me he had a great idea: he wants to help a mutual friend who is in serious trouble and would like to use the OSM tools.
I told him that I am with him all the way and that I will help him reach his goal.

The great thing is that the seeds I put in my friends have produced trees that in turn are creating other seeds.

Now I understand what you feel, what you feel when you do your job and why you continue on your way to the "Great ME" with all the energy I feel when I meet you.

Thank you for deciding to write your books, thank you for creating OSM and for training your consultants, and thank you for doing what you do and the way you do it.

As I promised, I will help you change the world and, in my small way, I feel that it's working!!!!!

A big hug!!!!



Through this nine days program you’ll become an effective business owner and you’ll get your company to expand and grow. Every training is delivered once a month, so in a few months you can become really effective in managing your company.

During these two days you will learn:
How to attract and hire excellent people
How to motivate your employees to contribute effectively to the company’s goals
How to delegate
How to build a company that functions without you
How to manage time effectively so you have time for the important things
You will be coached on your motivational style

During this training, you’ll learn:
How to generate cash flow for the company
How to measure money
How to control costs and make the company profitable
The successful actions of Business Owners who make a lot of money

During this training you’ll learn:
What are the characteristics of the effective managers, the managers who create value
What are the hidden areas you have to improve in order to become an effective manager
How to manage time effectively
How to get from people what you want
What are the ingredient needed to build a very successful group

During this training you’ll learn:
How to approach new customers
What are the convictions and the values of top salespeople
How to take stress out of sales
How to increase your sales of minimum fifty percent by applying the Inverted Pyramid System ™ of OSM
You’ll be coached to improve your sales skills

During this training you’ll learn:
How to drastically improve the quality and effectiveness of your communication as an executive and business owner.
How to persuade an audience
How to deliver effective presentations
How to overcome stage fear
How to bring about change in a group

For more information write to info@osminternational.com



Tonight, in Lisbon I made a presentation for OSM Portugal regarding how to build value through people. 

I covered six strategies: 

  1. Get out of the comfort zone 

  2. Write your goals 

  3. First Who then What

  4. Find a n. 2 

  5. Build Wealth 

  6. Study  

The slides of my presentation are attached. 

The Book Os Novos Lideres in Portoguese is available for free download here: http://osmconsultgroup.com/wp-content/uploads/2017/06/Os-novos-l%C3%ADderes.pdf 

Paolo Ruggeri 

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The market is divided into different categories of consumer. Companies that stay small only ever have a single type of audience. Each product or service is first bought by a certain part of the public, "the innovators". Then you have to conquer "the early adopters", and then, if you're good enough, you can aim for an even bigger slice of the market, the one that allows your company to grow and expand.

If you have a great technology, you have to find an innovator who will join you in your project, because their references will allow you to focus on a wider market. You need customers who adopt your product and then switch from one type of customer to another.

I'll give you an example.

With OSM I have just developed a technology that will soon be released on the market and will revolutionize the recruitment of personnel. Something absolutely innovative that no one has ever used before. Do you want to know the typical companies that could use this product? FedEx, Procter & Gamble, Starbucks. Very large companies with many employees. Companies that could, with a very minimal cost in proportion to their turnover, simplify the process of selecting new staff.

But if I went today to FedEx and showed them my product, they might say "Very cool! But do they use it over at DHL? Ahh, they don’t? Nevermind then." And if I went to DHL they would tell me the same thing: "Nice! But do they use it at FedEx? No? Nevermind then."

So in order to conquer this category of customer, first I will have to find an innovator, someone within that category who looks at the future with the "courage" to invest in this technology and to adopt it first. Someone with strong contacts who can then promote me. An opinion leader who can influence other people.

If just to give you an example, I had managed to reach Frederick W. Smith and he fell in love with my technology, then I would be on the path to getting all the other big companies on board.

-The innovators are motivated by technology in their own right and buy it because they are intrigued by exploring a new technology and seeing how it works.
- They are technology enthusiasts
- They acquire your technology even if it is imperfect or "improvable". They want direct contact with technologically savvy people to influence product development. They want to actively contribute to the growth of the product. They will be the ones to spread the word to bring you early adopters.

In order to reach the innovators you must: do direct marketing, finding them on the web and letting them know about your products, aiming to involve them and impassion them towards your product. Or take advantage of the network you have built over the years with your company. The bigger the network you have built, the easier it will be to reach these innovators. The better the “relationship” between you and these innovators, the easier it will be to make them fall in love with your product. Your task will be to excite them and take care of them because they will become the champions of your project.

- They are the ones who start using the product before it reaches the masses.
- They are ready to improve the product, providing feedback, investing in the idea that the product or service can contribute to a major change in the world.
To reach the Early Adopters you have to: have a sales force that reports directly to the top of the company, which engages them and starts developing solutions suitable for them. They are very demanding customers, but they can be a great help.

- They are pragmatic people who buy because technology solves a problem they have or improves some aspect of their lives.
- They are the ones that make your new technology a standard and impose it on everyone
- They do not want to revolutionize an industry or try something new: they want a product that works. They want: Perfect and bug-free products, manuals, assistance, do not want change but want an improvement of what they already have. They want to have someone in their group or their industry who has already used it. They want someone in their group who is using it, must know their industry, and be patient and keep the product intact.

To reach "the early majority" you need to focus on just one specific target. You need to find a profitable niche and focus everything on that. It's what is called d-day in marketing. The landing in Normandy, meaning that you will have to concentrate all your efforts on one point if you want to conquer a broad market.

A) Having developed a useful technology that makes a difference
B) Knowing how to change your approach to please/build relationships with different types of people and with different needs
C) Be flexible and be able to say yes to requests for adaptation, or being able to completely overhaul your technologies or product
D) Know how to persist in a great project

Who are your customers? And how will you reach an ever-increasing number of people to grow your business?

Paolo Ruggeri


Yesterday and today I have delivered a leadership training to a group of entrepreneurs and managers of Iasi in Romania. 

I have found Iasi a really interesting town with a lot of potential. Investing here would be a good idea for any business owner since it is a town on the verge of an economic boom.

Many thanks to the staff of OSM Romania, Cezar Angheluta and Sabina www.opensourcemanagement.ro 

The slides of my presentation are attached

Paolo Ruggeri 

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Today in the Iasi City Hall, I delivered a presentation to a group of Romanian entrepreneurs and business owners regarding the paradigms that in the next few years will change regarding people and people management. 

Seven my tips: 

  1. Get out of the comfort zone 

  2. Have goals written down for the future 

  3. Identify a Nr. 2, someone with whom you conspire to change the world

  4. Attract people: recruitment has changed 

  5. Develop a recruitment strategy 

  6. Create a new entrepreneurial approach 

  7. Study 

The slides of my presentation are attached. I will be back in Iasi on the 10 and 11 april to deliver a full two days Leadership Training 

Paolo Ruggeri 

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The last two days I have been with Olesia Mikhailova of OSM Russia delivering a leadership training to a group of Russian managers and entrepreneurs. 

A PDF of the slides in Russian is uploaded in this article. 

Next Russian Trainings will be Public Speaking and Financial Management. 

For more information info@opensourcemanagement.ru 

Paolo Ruggeri 

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Here are the slides of my Lisbon Presentation on how to generate value through people. 

Whoever would like the book Os Novos Lideres in Portoguese, it is available for free download here: 


The slides of my presentation are attached. 

Whoever is interested in enrolling in The Leadership Training on the 10th and 11th of January 2017, can write to osmportugal.pt@gmail.com 

Paolo Ruggeri 

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The idea of a “champion” is often linked to sports, but for me there are other types of champions: entrepreneurs who make their companies grow.
To me, they are the real champions.
They are the new heroes. The entrepreneurs of small and medium-sized companies who never stop fighting even when bureaucracy and red tape make everything harder, when the market is in recession, and when faced with ruthless competition. While everyone else complains about the global economic situation, these are the people investing, innovating, promoting, marketing, and bringing home concrete results.
And they do it with enthusiasm, sometimes grief, but also with aggression.

There is a close relationship between success and aggression. Aggressiveness is a very important component for success. You must be prepared to fight and have a desire to win. Aggressiveness is more than just determination. Aggression is a willingness to be "dangerous" to others. "Dangerous" is a good thing in this case. It means you can go to your customer and make them place an order worth 100,000 euros. You are "dangerous" because you are about to make your client pay 100,000 euros. Assuming, of course, that your product or service is needed to improve your customer's situation.
The energy created by aggression, if directed in the right way, results in victory and success. The most aggressive individual, the one who puts the most competitive fury into their efforts, is the one who wins. However, aggression can have another face. If used in the wrong way, it leads to failure. It is counterproductive.

This duality of aggression comes from a paradox. It is the paradox in which "agonistic" malice generates positive reactions in others. Once, for example, I met an extraordinary salesperson who went against all the rules taught in sales manuals. He was determined, direct and never listened to the customer's needs, yet he still sold a lot.

Instead of doing the usual sales approach (breaking the ice, problem investigation, offer of a solution, and then closing), he started straight away with closing. As soon as he arrived in a company he went up to the potential customer and immediately said: "Pull out your checkbook". He was so convinced about the utility of his service, and he was so determined, that he managed to infuse absolute trust in the relationship. Despite the fact that his sales system presented numerous flaws, his strong determination led him to be almost infallible at negotiation.

Another basic prerequisite is that an individual or a business only earns the money they think they need. If tomorrow you need to pay a $ 10,000 debt, and you don’t have anything in the bank right now, then you will probably find a way to earn a lot of money today. You might start by calling up all the companies that still owe you money.

You could call your client database asking for a down payment on the order. In short, you would find a way. The problem is that you don’t need to pay $10,000 by tomorrow, and so you are here reading this article and probably haven’t been as productive as you could have been today. You might have made a lot of effort, ok ... but did you really push yourself to the limits of your potential?
This is why I try to keep as little liquid money as possible on the accounts. I put them all in investment, new activities, and projects. If I had too much money in my bank account, I would be tempted to relax. Unconsciously I would know that I'm "safe" and always have some security (this does not mean that I don’t have backup stashes, I'm not completely inexperienced!). Instead, this way, I know I have to stay on the ball, stay focused on whatever deal is going on at the moment. I can’t let anything slip!

The problem is that you usually do not feel that urgent sense of need, and so you adapt and only earn as much as you need. However, when you raise your level of necessity, you trigger a mental state that pushes you to win and get what you want.

- If you cannot solve a problem... make it twice as big. I'm opening office locations all around the world. Managing everything takes great commitment, and requires daily travel from one end of the globe to the other. I need to study and adapt to other, completely different, markets. Above all, it means being able to build a team on the spot that you can trust and that can be autonomous. I could give up on the Brazil and US headquarters and say, "OK, going across the Atlantic is too hard. I’ll just stick to Europe." But in doing so I would start being inefficient even in Europe, and then I would end up saying, "Okay, I’ll just stick to Italy." And in the end, I would have the same problems in Italy. You must increase your problems, not reduce them. The more you increase your problems, the more you put yourself in a psychological condition that pushes you to solve everything.

- The psychological well-being of an individual depends on how dangerous they feel to others.

The mental state of the champion is the firm certainty that the thing you want will definitely appear. If they want the gold medal, the winner already knows that medal will be theirs, no doubt about it. If they want their company to reach $ 10m, the winner already knows that it will happen without a doubt.

Certainty does not mean you are superficial or take things too lightly, it is the grit and determination that transforms into the energy you need to give your all and achieve the predetermined result.

So ... Are you aggressive? Are you dangerous? Are you willing to go all-in?

Paolo Ruggeri


One of the best parts of my job is knowing that I have made a difference in someone's life. Thank-you letters, like the one below, make all of the time and effort worth it!

Hi Paolo,

since your workshop in Sofia I wanted to write to you and just say 'Thank you!'

Well, it obviously took some time because I procastinated it like a pro :)

I would like to give you some feedback about the workshop:

I think it was phenomenal!

Words cannot explain how much I enjoyed it.

I have been to a lot of events but I cannot remember a presenter so passionate and so in love with what his is doing.

I really enjoyed the fact that we have similar values and that you give everything you know and do not hold anything back.

I would like to admit something else as well - I attended your workshop as a guest of one of the partners of the event.

SO it was a free lunch for me and we all know that when you do not pay - you do not pay attention.

I have acquired a lot of things for free in my life and I have valued almost none of them.

Well, this time that was not the case!

I was paying attention every single second, and I was also taking notes.

I never take notes because I always try to pay more attention. This time it was completely different!

I definitely wanted to write down some of the thing you were teaching.

And have already started to apply them ... and well, more time is needed for a plant to grow but some of your advices are already giving preliminary results.

So .. thank you one more time, Paolo.

You are doing great job and I think you are a great guy.

That is all I wanted to share with you for now.

I wish you ALL the best and keep up the GREAT work!



Today I did a presentation for Rabe Bulgaria http://www.raabebg.com/en to the Headmasters of the best Bulgarian Schools regarding Leadership and People Management. 

I advised five strategies:

  1. Consider yourself as the cause of underperforming teachers or employees

  2. Have written goals you go after 

  3. Work on intangible motivation of teachers: learn how to praise, to involve and be interested in them as human beings

  4. Learn how to manage time: devote at least 30 percent of your time to activities that are not urgent and will make a big difference in the future

  5. Study and improve yourself 

Slides of my presentation (in Bulgarian) are attached. 

Paolo Ruggeri 

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Today I was invited by Rabe Bulgaria to give a presentation to several Bulgarian teachers regarding the role as a leader of the teacher. 

Four my tips: 

  1. Get out of the comfort zone 

  2. Consider yourself the cause 

  3. Write your five years goals 

  4. Praise your students 

The slides of the presentation (in Bulgarian) are attached. 

Paolo Ruggeri 

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Today I spent a day with a group of Bulgarian Entrepreneurs and Managers to talk about all the ingredients are needed today to build a successful mid size company. Specifically I concentrated and stressed the intangibile components of financial success: 

  1. Having a dream 

  2. Being ethical and driven by values 

  3. Managing effectively toxic relationships 

  4. Building a network of allies by contributing to others 

  5. Being enthusiastic even when things are still not going in the right direction

The training talked about many other things. Slides are attacched. 

Paolo Ruggeri 

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Today I have delivered a presentation in Sao Paulo regarding the strategies executed by Small and Mid Size companies that grow even during difficult times. 

Attached you'll find the slides that are part in Portoguese and part in Italian. 

Paolo Ruggeri 

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I believe there are 10 principles that, in particular, help generate value for a company, its employees, and the greater economic fabric.

These are 10 intangible tips for personal well-being, obviously combined with traditional business actions (management, marketing, incentive plans...), which help an individual to grow and prosper.

I believe in Karma. Or, at least, I believe in my own concept of Karma. The idea that the world is ruled by justice. That the world is a just place. Each situation either creates a debt or credit with the universe.

0) Coincidences are never coincidences when you are close to greatness. When two or three coincidences occur, it means you are close to greatness, meaning an individual with a great energy.

There are 10 "spiritual" laws that guide business:

1) You are a creator. Always: Even when you are simply thinking you are creating an image or scenario in your mind, you are creating something. If you find something that helps you think about a better future, then you are creating a better future. Your thoughts sow the seeds of your future. Even unconsciously.

2) Time does not exist: Time is a perception that is greatly influenced by your mood. It expands and contracts depending on how you feel at any given moment. If you have problems finding enough time, then you probably don't have enough projects of your own to do. You're simply letting yourself be influenced by someone else. You are pursuing the values of others, you are doing something you don't believe in. Parkinson's law teaches that "work expands so as to fill the time available for its completion". In a nutshell: If you have a day available to write a report, then you will take that whole day to complete it. If you only have half a day, you will only need half a day. And there probably won't be any difference in quality. You simply put more effort into less time. When you say "I don't have time" it means that you have lost sight of your own ambitious projects, you have ceased to be true to yourself, you are no longer centered.

3) Admiration is the energy that washes away obstacles. Anything you don't admire will continue to persist. If you focus too much on the negative aspects, they simply gain strength and relevance.

4) The spirit is like a tuning fork that vibrates in harmony with whatever is around it. You have the same frequency as those surrounding you. If you surround yourself with positive people and things, you too will vibrate positively. If you surround yourself with negative people, then you will also vibrate negatively.

5) Love is the essential ingredient for any successful project. You have to feel love for someone or something. Fall in love with a person, a project, an idea. Love is the glue that holds everything together. If you feel hate or rancor, you cannot create value. Those animated by hatred end up crumbling to pieces. Arguments and misunderstandings are poison for a company.

6) There will be a number of tests along your spiritual journey. You will have to have faith and face your fears. There will be moments when it seems there is no solution, but you have to be firm in your belief that there is always a solution. That will be your test.

7) Knowledge is analog, while intuition is digital. Intuition is the ability to catch those imperceptible signals that make a big difference. It's the new business idea that lets you change the future. Intuition is like tapping into a book where everything is already written for you.

8) The world is based on the number two. To recharge your own energy, you need to consort with another being of equal energy. This can be a partner, someone you love, a friend. You have to find your "number two", the person who can give you their spare energy and allow you to create. If you think about it, all big companies are born from pairs. Larry Page and Sergey Brin (Google). Hewlett and Packard. Steve Jobs and Steve Wozniak. It doesn't matter that one was the "face" and the other worked behind the scenes. Without the power of two, Apple would never have been born.

9) The enthusiasm of today is the money of tomorrow. If you passionately throw yourself into what you are doing, you will eventually succeed. Those who claim to have tried this without getting anything in return are probably those who easily gave up. Perseverance is paramount. Enthusiasm and perseverance.

10) People are more important than strategies. It's more about YOU and less about technique. You have to be yourself. You have to take yourself back to when you were younger. That age of pure being. Purity will help you achieve any result.


Recently, I spent two whole days at our local Mind Business School discussing how entrepreneurs can deal with adversity and difficult moments.

It is impossible for a two-dimensional blog post to convey the emotions, the painful blows, and the love that guide the choices of entrepreneurs, but it can still be very valuable to list the winning actions that have worked for them.

Listening to the stories of entrepreneurs who have overcome great adversity has lead me to a certain understanding: Those adversities may have seemed deadly and irreparable at the time, but in many cases within a couple of years - sometimes even sooner - they pass and life returns to normal. When it feels like everything is doomed, know there is still hope. Unless you make a terrible mistake, things can still turn out for the best.

Those who have survived similar situations found the following actions to be helpful:

1) Have a strong business partner who can keep your spirits up, or find someone in the company to conspire with

2) Have good legal support. Trust the best professionals with legal, accounting, and job counseling plans. It is very likely that you ended up in this situation precisely because the professionals you trusted weren't actually the right ones. Never underestimate what's going on around you. Find the best, and trust them.

3) Do not retreat or run away. Each of us, when struck by a scandal or a catastrophic event, instinctively feels the need to run and hide. When we are ashamed, we hide. Don't do it though. Confront things and deal with them, and as you do, make yourself worthy of trust, talk to people, explain your point of view. Even if it's uncomfortable at first, it will make you feel better in the end. If you have suppliers you can't pay, don't avoid them but instead communicate with them, explain the situation and give everyone a little hope. Pay them what you can as money comes in.

4) Be careful to generate (or continue to generate) cash flow. No matter what else you do, without cash flow, your business will disappear. In times of severe liquidity crisis, you need it to take over the margin.

5) You must have tenacity and tap into the emotional strength of who you really are. Be stubborn. Keep at it. Just when you've been backed into a corner and it seems that all is lost, that is when you can discover your extraordinary emotional strength and lucidity. You are the last soldier standing. At some point, this soldier will activate and give you a strength you never knew you possessed.

6) Spirituality, exercise, a sense of humor, and discipline can all help you to develop and maintain resilience.

7) When things are really bad, pointing fingers is useless. Instead, concentrate on solving the situation.

8) - The right friends can work wonders: the ones who don't judge you, those who have experienced situations like yours and lived to tell the tale. In times of adversity, you may find that people you once trusted will end up abandoning you. Don't worry though, later you will recognize this as a great opportunity.

9) When you get hit hard, it's easier to fight and survive if you believe that what you're defending is not just a mere business, but a deeper purpose that will stand as your mark upon the earth for all those who come after. People who are just running a business will easily give up in times of difficulty. Those who pursue greater meaning often discover an extraordinary strength. Have the strength to plant trees, even if you will never rest in their shade. Build something for the future and for the world, and every crisis you face will simply be a passing storm. The universe tends to reward those who engage in a project that goes beyond simple personal benefit.

I fell ill in 2007, and was forced to take a step back from business in order to recover. For two years I had to delegate the management of the company to others. People who I paid very well. When I came back, the people I had trusted had abandoned me and shattered the company.
During difficult times, those I had thought friends ended up leaving me. It's a bitter pill to swallow. You have to look at the brutal facts, how they are in reality, without filters. One of these facts is that many of your supposed friends will abandon you. I was in great difficulty and, paradoxically, this curse became my blessing. It prevented those people from giving me a death blow. My breakthrough took place in 2012 when I relaunched my company. Thanks to new projects, new employees, and a renewed mindset, I found confidence in the future.

When Muhammad Alì, the legendary boxer, asked how many sit-ups he did every day, he replied, "I don't count my sit-ups. I only start counting when it starts hurting. Because they’re the only ones that count. That's what makes you a champion."

Those who are truly strong are not only motivated, but can stay so even in the face of adversity, failure, mistrust, and fear. This is what makes us indestructible.

This is what counts.

Paolo Ruggeri

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