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Yesterday and today together with my colleague Anna Marras, I have delivered a Leadership Training in Sao Paulo to a group of local managers and business owners. 

A copy of the slides (in portuguese) are attached. 

Paolo Ruggeri

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Summer may be starting to cool off, but OSM International is just getting warmed up!

In the next couple of months, we will be racking up the frequent flier miles. Not only will we be crossing the Atlantic 4 times, we will also be venturing across the Indian Ocean for a visit to Australia.

Just look at these awesome numbers:

In less than two months, OSM International will have traveled through 14 different time zones, helping entrepreneurs in 7 different countries, in 5 different languages, on 4 different continents!

And those numbers will just keep getting bigger.

Check out our itinerary below, and contact us at info@paoloruggeri.net to learn more about how you can get involved.

Sao Paulo, Brazil
2-3 September
Leadership & People Development Training

Rise, England
8 September
Managing Change in an Established Franchise

Bologna, Italy
10-11 September
Public Speaking

Sydney, Australia
18 September
How to Attract & Hire Accountable, Motivated, and Skilled Employees

Pescara, Italy
25-26 September
Leadership & HR Training

Miami, FL, USA
6-7 October
Basic Leadership & HR Training
8 October
I-Profile Test Training

Venice, Italy
14-15 October
Leadership Training

Sofia, Bulgaria
22 October
Leadership Training

Madrid, Spain
27-28 October
Basic Leadership & HR Training

To contact us for further information about any of these events, or about having Paolo visit your area, please write to info@paoloruggeri.net


One of the most important strengths of any entrepreneur is your faith in yourself. Your ability to motivate others, push yourself to new limits, overcome obstacles, to thrive in our competitive world, is all greatly influenced by your innate ability to believe that YOU CAN DO IT.

But let’s face it, nobody is perfect, and sometimes that inner spark just seems to be missing. There are days when you can’t quite gather up the courage or energy.

It may be that a new source of stress has come into your life. Perhaps a series of unforeseen events has simply dampened your enthusiasm temporarily. A client might be giving you so many problems that you start to question your abilities.

Whatever the reason, you now find yourself wanting to just sit and wallow in self-pity.

If you have read our books or attended our courses, then you already know about the importance of self-motivation and being causative. But sometimes, when you’re in the heat of the moment, all the knowledge and logic in the world won’t make those feelings go away.

It’s ok. Part of being human is dealing with rushes of emotion, both good and bad.

Deep down though, you still know that you can’t allow it to affect the rest of your day, that these feelings aren’t constructive. But how are you supposed to get through the day with this weight on your shoulders? Wouldn’t it be great if there was a mental switch you could flip that would restore you to your usual energetic, motivated self?

Sadly there is no on/off switch, but there may still be a shortcut:
Stand up. Right now, go ahead.

Back straight. Chin up. Hands on hips in the confident Superman pose. Now smile… and keep smiling.

That’s not too hard is it? You may not believe in your smile at the moment, but even just pretending you do can make a great difference to your day.

As Amy Cuddy explains in her widely watched TED Talk (particularly at minute 7:15), your body posture and facial expressions can be a powerful tool to “hack” in to your deeper psych, regardless of what you may actually be feeling at that moment.

Once you’ve charged yourself a bit with confident poses, take it a step further by greeting people energetically. Laugh louder, smile wider (try not to be creepy about it though), and put on your happy face.

Keep that happy face on until it becomes genuine.

That’s it.

It won’t magically solve all your problems, but it WILL give you the positive boost you need to BELIEVE IN YOURSELF again, and restore faith in your ability to overcome whatever stands in your way. Which, after all, is half the battle.

So when you feel tempted to cave in to a “bad day”, don’t forget this secret weapon to get you out of the blues and back to work.

Heroes still exist in the modern world, and they are the entrepreneurs of small and medium-sized companies. While everyone else is complaining about the worldwide financial crisis, these heroes instead choose to spend their time investing, innovating, promoting, marketing, and bringing home results.

Not many people recognize their true value. Shortsighted people and ignorant politicians define them as tax evaders, profiteers, rule breakers, people who get rich at the expense of others, but the truth is that if our country is growing and has wealth it is thanks to the investments and the efforts of these people and certainly not thanks to the financial maneuvers of this or that government.

No one ever thanks them, but most of the jobs that are created do not dependent on the latest government employment decree or act (which in fact often just complicate things), but by the efforts and investments of these individuals.

With rare exceptions, they receive no protection from associations as the latter prefer to support big business, but instead face everything alone. Indeed for them this is normal, because they have always had to rely solely on their own efforts.

The news and the media rarely speak of them unless they’ve been involved in something shady or dramatic. They are a silent majority who prefer to stay out of the lime light. Rather than finding themselves in a television studio, they prefer to be at the laboratory, attending a business fair, or in their store. Though 80% of the jobs in your city are very likely created by them, you rarely see them in a finance news special. It is rare, in fact, for someone to ask their opinion on what is needed to make things better.

There are plenty of people who are ready to accuse, to demand, to claim. Few however understand the great importance they have for our society and for our lives. In fact, if an exception is made for those who make a living in politics, there is probably no family in our country that does not owe at least part of its economic stability to a relationship with one of these companies.

Running a small business in our modern world is not easy. To do it you have to overcome a host of obstacles, most of which are irritatingly useless and created by those who, in all honesty, should be helping you: the bureaucracies and governments that impose absurd regulations and high taxation don’t always rise to the occasion. And if you add to this mix an educational system that tends to instill the younger generation with a distrust of all that is private and linked to entrepreneurship, then you shouldn’t be surprised at the overwhelming forces these small businesses need to confront every day.

Nevertheless they continue to invest in research, to innovate, to recruit and plan the future of their companies. This requires them to overcome unimaginable difficulties; lack of money, astonishingly late work hours, so much time spent away from their families.

We need to celebrate these people. They are undoubtedly an important asset to any country, but they rarely ever receive thanks. This is why I wanted to take the opportunity to sing their praises.

These are people who never retreat in the face of difficulty, who have the courage to sell, and for whom I have a deep and sincere admiration.

These people are special, and I owe a lot to them.

Paolo Ruggeri


What have we been up to?

As you can see from the map on the left (and below) OSM International is steadily making its way across the globe!

I enjoyed another successful visit to Lisbon where I presented “How to Generate Value” to a crowd of Portuguese entrepreneurs as part of the Lisbon Sessions. The group at www.entrepreneurs.pt continues to amaze me!

I also recently completed two presentations in Orlando, Florida, about change and how to manage change in an established business.

Meanwhile, in Italy, the I-Profile test is growing ever more famous. Il Sole 24 Ore, a leading business and finance newspaper in Italy, has written an article (in Italian) about us and our extraordinary tool.

And in the publishing world, our publishing company, Engage, has successfully launched our latest book Ottico di Successo by Paolo Valentini and Michaela Gariboldi (currently available in Italian). Just another example of how OSM can help business leaders, from all walks of life, share their knowledge and expertise with a wider audience.

Do you have a story that you want to share with your fellow entrepreneurs? Contact Engage Publisher to find out how we can help you!

What are we doing next?

Despite the lure of lazy, sunny days on the beach, OSM International will be dedicating the month of August to global expansion!

Upcoming events include additional visits to Spain and Portugal, as well as presentations in Bulgaria and London. And of course we have big plans for our USA home: Miami, FL.

Our goal is to completely fill the OSM International map, and one of those white spots could be the key to your professional success. Live the dream! Check out our partnership offer!


Yesterday here in Orlando I delivered two presentations about change and how to manage change in an established business. 

I described five single steps that can help any company bring about a positive change and improve results. 

The slides of my presentation are attached. 

Paolo Ruggeri 

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Today I gave a presentation to a crowd of Portoguese entrepreneurs as part of the Lisbon Sessions. 

I described what I have learnt in many years regarding the generation of value. I gone over the importance of courage, dreams, having the right people, numbers and relationships. 

The slides of my presentation are attached. 

The group of www.entrepreneurs.pt  is just amazing. Meeting them is every time a very rewarding and enriching experience. 

Paolo Ruggeri 

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"In life you can have whatever you want if you just help enough other people get what they want"
-Zig Ziglar

Your success is determined by the success of the people around you. This is the hallmark of every leader. This is the hallmark of every great man who has ever lived on this planet.

If you’re paying attention, there is a noticeable effect each time you help someone else win. Every time you help others to develop their skills and become winners, their skills become part of you. The more people you help, the stronger you become.

Don’t believe me? Look at Gandhi. Or Mother Teresa, the greatest example of leadership in the twentieth century. Perhaps she had no material value, but she did manage and control enormous wealth, leading an army of thousands of employees without even meaning to. All simply because she had helped others. Using this rule, from nothing, from a band of poor and dying, she created perhaps the biggest congregation that the Catholic Church has ever been able to create over the past centuries.


The phrase above is certainly true, because the person you have helped now will become part of your network of alliances and as such "conspire" with you to help you succeed. However this is just one side of it.

There is also a psychological effect. Think about the last time you've really helped someone. How did you feel afterwards? Energized, happy, inspired. In fact, when you help someone to succeed in a business, a kind of transfer occurs and you in turn become more proficient in the same business you just helped with. If you are teaching a plumber apprentice the ropes, you too will become a better plumber.

Whenever I teach a business course, for example on the concept of ethics, if I succeed in giving an effective lesson to those present, something extraordinary happens to me: I, myself, feel that I have improved a bit more on the subject. It’s fascinating, by giving to someone else, you’re actually giving to yourself.

The world is based on a balance of give and take. You can never pull out of this world more than you have put in to it. If you want something, you in your turn have to give something. If you want to succeed, you have to give success. If you want to earn money, you have to give money, if you want to be loved, you must give love.

It may seem crazy, but if you can give success to someone else you will get success for yourself. You have money problems? Strive to make sure your employees and customers are earning money, and you'll see that, almost magically, you too are now earning money. Whenever you impress someone with excellent service, a small but important transformation takes place in your personality: you become stronger.

Every day I see entrepreneurs or managers who have built companies formed by people who are afraid or weak. Every day I see people who, despite having achieved economic success, have personnel around them who still haven’t prospered.

And the more I look, even accepting the rules of the free market and capitalist initiative, the more I realize that their "success" wouldn’t be enough for me. I can’t do without what is perhaps the most important rule: real success, is the success of the people around you. This does not mean that we have to fall back on a socialist mentality or create a large cooperative status. That’s already been tried and it didn’t work. Instead, we must realize the great mission that has been entrusted to each of us. Each of us has something to give this world. Each of us must contribute our piece of the puzzle in building a new world, maybe not utopian, but definitely better. And to do that, we must for a moment forget about OUR needs and look a bit more to those of our neighbor.

The world is waiting for your piece of the puzzle.

Paolo Ruggeri


Why is it necessary to speak to the soul of people within your company?

Because if you don’t communicate with emotion, the message will only be partially understood, or maybe not reach the other person at all.

People aren’t always receptive, they make mistakes and don’t operate optimally. The reason for this ineffectiveness is fear. People are afraid to make bad choices.

The fact is that to feel good you have to be courageous and dangerous. Dangerous in the good sense of the word. Dangerous because we are worthy of the name, because our decisions can really change things.

But how does this help me speak to the soul of someone? How is it possible to speak to an immaterial entity that does not physically exist? The soul understands only the language of souls. We must not communicate with others through the language of “check lists” or “turnover”. To really communicate with others we must speak to the soul by using its own language.

1) Elevate the importance of the message: according to Plato the soul is by nature a symbol of purity and spirituality, as akin to ideas. You must speak with purity, courage and love and sincere concern for others. You must have faith, that you understood how to believe in what is not seen.

For example, if we want to reduce costs, you cannot simply say "we need to reduce costs." If instead you say "Let's save resources in a way that will make a difference for other people" you're talking about the soul.

Saying "we need to make more new customers" may be ineffective, but if you say "Let’s get out there and improve the lives of as many people as possible in the whole world” you're talking with soul and the message will be better understood on a deeper level.

"Let's do more marketing" is no good. Instead, saying "Our ability to communicate with others is what gives human life significance” will more effectively transfer a message.

Simply put, you are giving an added value, an element of social importance to things that otherwise seem confined to the material world.

While one method dismisses employees ineffectively, the other proves that you really believe in the values you practice.

You must be consistent in message and expressed behavior.

2) Have radical faith: You have to be really confident in what you believe, because only true belief can transform what you think and say into reality.

3) Speak to the individual: To be effective, communication must talk to people not as they are, but as they could be. Understand the potential of who is in front of you. Get in touch with the best part of them, the purity that is the true soul of a person.

4) Speak from the heart: Talk about the things that make your heart pumping. To excite others, you must talk about things that make you, yourself, excited.

We live in eternal battle, that between the material universe and the spiritual universe. Keep the future in mind when you speak, because by doing so you have the ability to create and shape your surroundings.

Paolo Ruggeri

Mind Power


What have we been up to?

With the addition of Spanish and Japanese editions to our extensive publication of The New Leaders, we are continuing to take steady steps towards a worldwide introduction of our values and method.

And with OSM Kids, we will also be sharing that same message with young minds. Immortality is achieved when the youth of today embrace our values and carry them into the future, which is an investment we can’t afford to miss.

This past month we also made another trip to London for a presentation on Sales and Business Development for Market Makers. London is an amazing city filled with amazing people, and we plan on returning in the near future.

What are we doing next?

In addition to our regular courses throughout Italy, we will also be making a return trip to Lisbon on July 15. After the great success of our May event, we now look forward to another motivating and inspiring visit with the help of our partners from Portuguese Entrepreneurs.

We are also happy to announce that OSM is now ready for world domination, and we are inviting YOU to come with us as we sail to distant shores. If you are passionate about bringing OSM services and tools to your home area, we are ready to help.

By joining our ever growing list of successful international franchises, we can give you the support and know-how that will jump start your career in human resources. Have a look at our brochure (info now also available in Spanish), and contact one of our offices to get started!


Attached is our Official Partnership Brochure.

Take the next step in your career, and find out how we can help you climb the ladder of professional independence and achievement!

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OSM International is now offering Franchise opportunities in Spain and Latin America!

If you want to start a business in the field of human resources, why do it alone?
Check out our offer in the attachment below (in Spanish)

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I really enjoyed London where I have given a presentation regarding Sales and Business Development. 

I found a vibrant situation, many start ups and... a beautiful city. 

Great Britain is really Great! 

Slides of my presentation are attached. 

Paolo Ruggeri 

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My company's next big project, OSM Kids:

A cartoon series for children, created so that we can teach the principles of prosperity to our future generations.

If you want to change the world, you need to start with those who will be tomorrow's adults. By working NOW on the leaders of the coming decades, we can create profound change in just a few steps.

Paolo Ruggeri


Yesterday nite together with Osm International Group I had a chance to deliver a presentation to a group of very interesting Portoguese entrepreneurs. All in all I was impressed by their values and energy.

I described the strategies that European SME's that are beating the recession have in common. 

Thank you very much to Gonçalo Henriques of www.entrepreneurs.pt for the assistance and help.

We are looking for franchisee's and partners in Portugal for Osm International Group www.osmconsultgroup.com 

Slides in portoguese attached in PDF.

Paolo Ruggeri 

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The first 3 chapters of Los Nuevos Líderes are now available in Spanish!

For your free copy, just visit our pages on Amazon or Google Play or iTunes

Paolo Ruggeri

I think that we speak too little of the great satisfaction inherent in being an entrepreneur. Most speeches about the economy and the workplace concern topics such as "the falling purchasing power, the crisis of the fourth week, the fate of the precarious", etc. Mind you, these are all important issues and should be discussed.

But why don’t we stop talking just about "how to limit the misery" and start talking about how to REALLY CREATE WEALTH AND PROSPERITY? If you want to really create wealth, the one and only answer is: You need to be an entrepreneur.

Being an entrepreneur is a challenge, it takes courage, concentration, passion for the products or services, intelligent management. At first, you’re missing many of these things and all you feel is fear, then gradually you develop these things or you better understand how to do them. Then the fear disappears, and all you have left is excitement.

Being an entrepreneur allows you to stop complaining about things that don’t go well, being underpaid, of not being valued, that your boss doesn’t understand you, etc. and allows you to do something about it: open your company and show how it’s done.

Being an entrepreneur, if you’re a good one, meaning if you really have PASSION for what you do, allows you to have the economic rewards that you would never have even dreamed possible (especially true in these months of the year when you need to pay dividends...).

Being an entrepreneur gives you the satisfaction of seeing your employees grow, buying a house, maturing as a person, starting a family, feeling successful.

Being an entrepreneur allows you to really grow: an entrepreneur is not just a matter of going to open the VAT/EIN or passing by the notary to found your Ltd, and is certainly not taking part in a network marketing hoax. Being an entrepreneur is something more. It’s APPLICATION, DECISION, COMMITMENT, PREDICTION.

I can sum it all up in a single word: CONCENTRATION. Being an entrepreneur is a routine that always requires great concentration and, as it’s done, you realize that it not only changes your degree of prosperity, but you yourself become more and more effective and always discover new resources that you had never imagined .

In the end, being an entrepreneur is life-changing. If you've never done it, someday you should try it.

Enough with all this talk about poverty, about fourth week crisis, that there is no money. Although I understand them and I always try to help, I’ve gotten rather tired of all this talk. The world is full of opportunities, today more than ever. And when you don’t understand, know that it isn’t the world that is wrong, but it is much more likely that it is your attitude that is wrong.


Paolo Ruggeri


No matter how messed up your business or your life may be, there is still a path for you to recover and get back in shape. Even if at this moment it’s difficult for you to see it. There are many entrepreneurs who are wisely looking for solutions, instead of being overcome by pessimism. These are some of the actions that they all have in common:

In the face of less suboptimal corporate results "Looking for external causes" means blaming these results on the crisis, on the economic trend. These days for an entrepreneur it’s very easy to find the "external causes", to justify the less than fantastic progress in his company. Just turn on the TV or read any newspaper and there they are, in plain sight, dozens of excuses to explain away the suboptimal performance of our businesses. Watching the INTERNAL causes, however, compels each of us to look for and fix what does not work within our companies. These internal factors, rather than the crisis or customer difficulties or the market, are what determine the unsatisfactory results of our companies.

What is the "comfort zone"? It’s a cozy place, where you're good, where you would love to stay forever. And what is out of the "comfort zone"? Hard work, commitment, fatigue, disappointment, stress, difficult choices... Now, why would anyone ever want to leave the comfort zone knowing that all of this is out there waiting for them? Leaving the "comfort zone" can seem impossible, but it' s out of this area that we create value for ourselves and for our company.

In a market like today where there’s an abundance of supply, and where there is less money in circulation and therefore fewer customers, one can not underestimate the power of promotion. In these new economic scenarios, the motto of small and medium-sized enterprises that are growing and making good profits, must certainly be “abundant marketing” in the sense that these companies devote communication and a large part of their energies and resources.

You have to create a corporate dashboard that allows you to monitor monthly revenue, earnings and liquidity. If you don’t know how you've done in the past month, how will you ever know what needs repairing? If your company is losing money you need to know in near real time so as to be able to intervene and fix what does not work. You can’t afford to wait and find out six months later or at the budget evaluation. You also cannot delegate it to the accountant. You are the one that must know. Entrepreneurs who make good profits devote about 15% of their time to the financial management of the company, and to studying and improving the performance of sales, earnings and liquidity. Not keeping track of these statistics, or just “winging it” with regard to financial aspects, is one of the major problems plaguing businesses.

The value of a business idea is directly proportional to the quality of the people who join you in your passion for it. Even if you have a brilliant and innovative idea, but are joined only by low to medium quality people, that idea isn’t going to take over the market. Companies that come to excel in the market first make sure to attract the best talent available in the group, the most capable and productive people they can afford, and THEN decide what to do next. Whereas companies that suffer first establish the WHAT (i.e. what are the goals that they would like to achieve) and then try to get help from whichever people they already have.

The ability to dream and imagine, determination, passion and a touch of madness, go hand in hand with another important aspect of character that unites those entrepreneurs who are beating the crisis: they are, first and foremost, courageous. Courage is not the lack of fear, but an awareness of your own power, the value of your ideas and the great person that you are. Courage, vision, desire for victory, the willingness to be the first to accept a great challenge, and a touch of madness, are just some of the aspects of character that make not only great managers but, most importantly, great men. Accept a challenge to bring more value to your customers and remember that, in the words of Erasmus, “the best ideas come not from reason, but from a lucid and visionary madness.” Character is the secret weapon of every great entrepreneur.

It seems trivial, but this tip is deeper than it might seem. If it becomes "just a job" or "just an economic activity," if we no longer feel the PASSION to see the face of a client in front of our great creation, if all our company has become is a mere excel sheet or statistical chart, then perhaps we are missing an ingredient. You have to like what you do and you have to like a lot. Remember that even if someone earns well, people open companies above all to have fun, and when the fun ends… so does the company.

Everyone struggles at one time or another. It's what makes us human. But now go out there and make your business grow!

Paolo Ruggeri


Men have been in command of companies for many years, because to create value and to earn money one needed strength. You were a warrior, a farmer or a merchant, you had to be strong, aggressive and competitive. Unless you possessed these features your survival as an individual was in danger, or it would at least be difficult to get into a position of command. Today the competition has shifted to other human areas. From a competitive environment based on force, we have turned into a company whose dynamics are based on ideas and alliances.
Even the internal dynamics of the company have changed: it has gone from an aggressive and competitive scene to one that rewards collaboration and the ability to motivate and generate enthusiasm.

Let's look at the evidence. Research done by Ernest & Young shows that companies with at least one woman on the board will make greater profits than those where women are absent. According to another study, conducted by McKinsey, companies with equal representation on the board enjoy higher profits (by 56%!) compared to other companies.

Society is undergoing a feminization of values. What are feminine values? Care, love, affection, the ability to develop interpersonal relationships.

To continue to generate value it is therefore necessary to grasp the changes in society. If we think about it for a moment, we realize that the symbols of power have changed. What a few years ago was seen as a symbol of social success, is no longer considered so today. The car, for example, is no longer a symbol of power, not as much as it once was.

This is not about who's better, women or men, the key point is to understand that there are new values, that are becoming ever more crucial, and that belong more to the world of women.

- Emphasis has been moved from authority, to collaboration and motivation: leadership once was based on the authoritarian model, but today the critical factor of success depends on the ability to motivate people and to develop synergies.
- Emotional growth: there are different emotional scales, and those who can recognize the different nuances have an advantage in building relationships.
- Networking: Today, alliances are an exceptional competitive advantage
- Caring for others: Customer care is crucial in order for a company to run smoothly.
- Ability to break down barriers: Women are used to fighting for things, whenever social restrictions haven't permitted them something or tried to hold them back. They need to be determined to overcome barriers, which are sometimes imposed by clichés.

In a market that is so strongly characterized by typical male traits, attention to detail, and orientation towards economic results, the sensitivity typical of the female world, their ability to listen to and understand the needs of those around them, can really make a difference. Women are essential because they possess natural skills that integrate seamlessly with those of their male colleagues.

These are the main reasons why companies with women in management are able to obtain excellent results.

You must be aware of this shift of values towards the female world and adapt your business strategies and dynamics accordingly.

Paolo Ruggeri


Today in Bologna Italy I delivered a presentation about how the values of society are shifting and how this change requires more women or the adoption of "female values" in the work place. 

As usual I had a lot of fun. Slides (in English) are attached. 

Paolo Ruggeri 

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